Watch Fast Company interview with BluePrint founders Zoe and Erica and get a peak behind the scenes.
"I am extremely conscious of everything I put into my body. I exercise, I don’t make drinking a habit, and I eat organic. Am I a vegan? A raw foodist? I’m not into labels – so, when people ask me that question, I simply reply: ‘I eat what I want, when I want it." I don’t consider choosing my food wisely, “missing out.” My only rule is: If it doesn’t make me feel healthy and zaps my energy, I don’t eat it. I’m not trying to live forever; I just want to make sure that while I am alive, I feel as good as I possibly can!"