Watch Fast Company interview with BluePrint founders Zoe and Erica and get a peak behind the scenes.
Q: What's the environmental impact?
A: We are dedicated to the preservation and protection of our environment. We maintain a low carbon footprint by sourcing locally from small family farms who independently practice pesticide and herbicide-free farming. In addition to using the most recyclable of bottle options, PETE 1, our cleanses are now delivered in 100% recycled cardboard packaging. Our fabric cooler bags are provided only to clients who request them specifically, and they can be reused for many functions. We communicate with our clients almost exclusively via email and phone, thus minimizing the use of paper materials. We compost any leftover produce and strive every day to make our operations greener and environmentally friendly.
Q: Why don't you use glass bottles?
A: At this time, plastic is actually a more environmentally sound choice than glass. We use PETE #1 plastic for the following reasons:
- Polyethylene terephthalate (PET or PETE) #1 doesn’t leach, and is generally considered the safest single-use plastic-bottle choice.
- It is the most desired plastic for recycling.
- It is dramatically lighter than other bottle options, which means less fuel is used to create and deliver each bottle.
- It’s a better barrier to gases than other plastic, so our bottles protect our juices’ good nutrients from oxygen, carbon dioxide, and other gases that might affect the nutritional quality and taste.
Plastic is a more space and energy efficient way to package our juice. A single plastic bottle uses fewer resources to create, fill, ship, and distribute than a single glass bottle. This is because glass bottles weigh up to nine times more than plastic bottles.
Q: I've been hearing a lot about "bio plastic", or corn-based bottle. Why don't you use a corn bottle?
A: We have heavily researched corn-based or other "bio plastics". Unfortunately, bio plastic's advantages are currently outweighed by its disadvantages. While corn bottles are compostable, this is only possible under very specific environmental conditions; access to such composting facilities remains severely restricted and the presence of corn bottles actually contaminates and retards our plastic recycling stream.
Whereas, PETE #1 is 100% recyclable at over 9000 recycle programs around the country.
We will continue to closely watch the bio plastic industry, and we remain committed to selecting the most environmentally friendly, accessible, and recyclable option available.