Q: Is it organic?

A: Yes. Our complete line of raw, cold pressed juice is 100% USDA certified organic. We have been sourcing and producing 100% organic juice for some time now, but we are especially thrilled to be the first juice in its category to achieve the distinction of USDA certification. The USDA organic seal is reserved exclusively for 100% certified organic products. Don't just take their word for it. Look for the seal.

Q: Is it Kosher?

A: All our juices and snack bars are Orthodox Union (OU) certified Kosher.


Q: Why does this juice look different from when I last purchased it?  

A: Our juices are handcrafted, so at times variations may occur, such as:

Settling or Separation: BluePrint’s juice has no additives, and only additives can prevent the natural settling process. Before drinking, be sure to give your juice a good shake!

White Specks: Juices that contain ginger may have white specks in the bottom of the juice bottle. Not to worry! These white specks are ginger sediment, which naturally settle to the bottom of the bottle.

Color Variation: The Pineapple Apple juice may vary in color, from gold to yellow-green to pink to brown. Depending on the harvest and growing season, apples have varying amounts of polyphenols, antioxidants, and enzymes which, in turn, can cause differences in the coloration of the juice. Because BluePrint uses the freshest ingredients available to us at all times of the year, the juice can vary in color each time you purchase it.  

Clumps in the Cashew Nut Milk: The protein from the Cashew Vanilla may clump from time to time as a natural side effect of the pressurization (also known as High Pressure Pascalization); we assure you that this is completely normal, and the juice is still fresh and safe to consume. We suggest opening the bottle to release some of the pressure, and then shaking well! If you want a perfectly smooth texture, you can opt to strain the Cashew Vanilla before consumption. 

Q: Can I smoke on the cleanse?

A: I think you already know the answer to this, but we won’t tell you how to live your life. Just how we’d live ours. Smoking is not recommended.

Q: Will BPC help me quit smoking?

A: It’s possible! If you do BPC for an extended period of time then you’re bound to lose some nasty habits. If for example, you were to do 21 days, (w/ some supplemental foods); you would likely find at the end of your BluePrintCleanse that you don’t want to put “bad” or unhealthy products back into your system. Any BluePrintCleanse for this length of time can help you evaluate any bad habits. (By the way, these are usually symptoms of a pH imbalance, or rather, being too acidic). Recent findings by the American Academy of Family Physicians report that it takes 21 days to break a habit.

Q: Can I do this if I am pregnant or nursing?

A: As a supplement to your current diet, yes. Alone? No. You actually need to add a LOT more calories than you normally consume while nursing. The body is looking for all the calories it can find so your child can grow, etc. The problem with any type of cleanse while pregnant or nursing is that you release a substantial amount of toxins back into your system, which is what your baby relies on for nourishment. That said, adding BluePrintJuice to your regular diet while nursing and/or pregnant will give you the added nourishment your body so desperately needs during that time.

Q: Can I cleanse while taking antibiotics?

A: BluePrintCleanse is actually the perfect partner for your antibiotics. While antibiotics fight off harmful bacteria they also deplete the body’s supply of healthy bacteria. BluePrintCleanse is packed with nutrients that support a healthy immune system. An extended cleanse will even help strengthen your immune system to prevent illness in the future. We wish you a speedy recovery.

Q: Won’t this slow my metabolism?

A: Yes and no. If your metabolism is fast right now, chances are it will slow a little as you are not taking in as much energy. This also depends on your body - everyone is different. On the other hand, if you have a slow metabolism, clearing out toxins opens up channels so your body functions more efficiently.

Q: How many calories are in each level?

A: Each level offers between 860 - 1040 calories. The count varies from level to level by about 100 calories. However, please bear in mind that counting calories with raw foods and juice is not equivalent to the calories you count on a traditional diet of cooked and/or processed foods. Nothing is wasted here, as the body knows how to assimilate all the calories in raw live foods, whereas a regular diet of 2,000 calories for example, might only have about 1200 useable calories and the rest is “wasted” or stored as fat. We do try to encourage all our clients to move away from calorie oriented thinking, as it’s really no comparison. 500 calories of live juice is NOT the same 500 calories as a bagel with cream cheese! We try to focus on the nutritional content as opposed to the calorie content; BPC is more about nutrition and flooding your body with live enzymes.

Q: Can I do BPC if I have diabetes?

A.There are many types of diabetes. Usually, regardless of the type, the answer to this is no because of the amount of sugar in the fruit juice, but you should always check with your doctor first.

Q: Can I do BPC if I am lactose intolerant?

A: YES!!! There are absolutely NO animal products in our juice.

Q: I have a gluten allergy, can I do it?

A: Absolutely! We are gluten free. In fact there is nothing added to our juice but juice! Absolutely NO additives and 100% vegan.

Q: I'm very allergic to cashews – do you have a replacement?

A: Yes – we do cater to cashew allergies. You receive an additional Spicy Lemonade instead. But please be aware that it is all made in the same factory.

Q: Shouldn’t I have fiber? Should I take fiber supplements?

A: Normally, fiber is great for moving things through your system, but when the body must separate out juice from fiber, there is an energy expenditure there that is significant. For our purposes, we want to reduce this burden as much as possible so that we can give the body and digestive tract a break from having to break down solid food – so that the saved energy can be transferred to cleansing processes. When you save energy in one department you can expend it somewhere else.

Q: Where do I get my protein?

A: There are MANY sources of protein other than that which comes from animals. With BPC you'll receive protein from our Green Juice as well as our Cashew Nut Milk. While the Cashew Nut Milk is a more obvious source of protein, don't discount the protein punch that comes from living plant foods. Amino acids are the building blocks of protein and amino acids are in everything.

Other great sources of protein include blue-green algae’s such as Chlorella, E3Live, Spirulina (64% protein), and Green Superfood Powders and concentrates such as Vitamineral Green. Where do you think the non-meat-eating, strongest animals in the world, the Silverback Gorillas, get their protein?

Q: Should I continue to take my multi-vitamins? What about B-12?

A: If your vitamins are food-based, then maybe. You are consuming about 20 lbs of freshly pressed fruits and vegetables every day, which means that that is now essentially your “multi-vitamin.”

The only vitamin that you might want to add is B-12. There is much debate over whether or not vegetarians get enough B-12 on a plant based diet. If you do not want to take a supplement just add some sea vegetables or blue-green algae.

Q: Can I do this if I am on blood thinners?

A: The answer to this question is almost always no because of the amount of greens in our juice, but as always, check with your doctor before you start any program.

Q: How much weight will I lose?

A: Remember, this is a nutritional cleanse designed to give your digestive system a rest and therefore allow your body to eliminate toxins. If you do lose weight, and that was something you were looking for while cleansing, then that’s just a happy side effect. 

Q: Will I gain all the weight back?

A: Hopefully, if weight control is your goal, BluePrintCleanse will put you on a path towards healthier habits. Many people report being able to focus more on what they are putting into their body after a BluePrintCleanse. Make this your goal in preparing for your cleanse, and ask yourself, “What am I going to do when this cleanse is over?” It’s an opportunity to “reset.”

Q: What if I have Candida or don’t want so much sugar?

A: If you're looking to steer away from sugar, your best BluePrintCleanse level is Excavation, as it has the lowest sugar content of all the cleanses. The only fruit juice used in Excavation-Level 3 is apple juice and it is always combined with green juice.

Q: What should I do if my stool is bloody?

A: Is it? Or did you just drink some of our beet juice? If it is, consult a doctor.

Q: What are the benefits of the green juices vs. the fruit juices?

A: The main benefit of green juice is its alkalizing effect. Fruit juices are more astringent; essentially the fruit digs it up and the green moves it out. Think of how your eyes start to water and maybe your nose runs a little when you bite into a lemon – citrus is a wonderful natural expectorant.

Q: Can I put my child on BPC?

A: Children should not do any type of juice cleanse or fast while they are still growing. That said, BPC is an amazing addition to any diet. Cold pressed juice is always a better alternative to soda.




Q: What's the environmental impact?

A: We are dedicated to the preservation and protection of our environment. We maintain a low carbon footprint by sourcing locally from small family farms who independently practice pesticide and herbicide-free farming. In addition to using the most recyclable of bottle options, PETE 1, our cleanses are now delivered in 100% recycled cardboard packaging. Our fabric cooler bags are provided only to clients who request them specifically, and they can be reused for many functions. We communicate with our clients almost exclusively via email and phone, thus minimizing the use of paper materials. We compost any leftover produce and strive every day to make our operations greener and environmentally friendly. 

Q: Why don't you use glass bottles?

A: At this time, plastic is actually a more environmentally sound choice than glass. We use PETE #1 plastic for the following reasons:

  1. Polyethylene terephthalate (PET or PETE) #1 doesn’t leach, and is generally considered the safest single-use plastic-bottle choice.
  2. It is the most desired plastic for recycling.
  3. It is dramatically lighter than other bottle options, which means less fuel is used to create and deliver each bottle.
  4. It’s a better barrier to gases than other plastic, so our bottles protect our juices’ good nutrients from oxygen, carbon dioxide, and other gases that might affect the nutritional quality and taste.

Plastic is a more space and energy efficient way to package our juice. A single plastic bottle uses fewer resources to create, fill, ship, and distribute than a single glass bottle. This is because glass bottles weigh up to nine times more than plastic bottles.

Q: I've been hearing a lot about "bio plastic", or corn-based bottle. Why don't you use a corn bottle?

A: We have heavily researched corn-based or other "bio plastics". Unfortunately, bio plastic's advantages are currently outweighed by its disadvantages. While corn bottles are compostable, this is only possible under very specific environmental conditions; access to such composting facilities remains severely restricted and the presence of corn bottles actually contaminates and retards our plastic recycling stream.

Whereas, PETE #1 is 100% recyclable at over 9000 recycle programs around the country.

We will continue to closely watch the bio plastic industry, and we remain committed to selecting the most environmentally friendly, accessible, and recyclable option available.



Q: Why don’t you deliver the juice everyday?

A: Well, due to our juice extraction method, we don’t have to, which means that it’s more convenient for you! What does this mean? The BPC technique is special in that we use a hydraulic press, which as opposed to centrifugal juicers, sets itself apart in a few different ways:

It has a greater yield of juice and therefore greater vitamin and mineral extraction/absorption.

This method is a two-part process, first the food goes through a grinding and cutting method, and then it's put in the press, which is a much more intensive method. Almost all of the pulp is pressed out which means less oxygen, which in turn gives longer-lasting, tastier, more nutritionally dense juice. Pulp contains air, and when that pulp is left in the juice it oxidizes very quickly.

It is estimated that this method extracts 3-5 times more vitamins and minerals than juice from other machines.

Q: Why can’t I pick up at 9AM on Sunday?

A: The juice just isn’t ready yet. We’re pressing it just for you.

Q: My BluePrintCleanse arrived and the ice packs are melted. Is that bad?

A: NO! That’s totally fine and so is your juice. It’s only meant to stay frozen during transit.


During the Cleanse

Q: So, there will be instructions in it right?

A: Of course, we send a prep email to everyone prior to their cleanse. Want to have extra time to prepare?

Q: Can I have seltzer or sparkling water?

A: Seltzer will contribute gas to your system, so it’s not ideal – but if it’s going to save you from drinking “other” beverages – it’s not a bad option.

Q: Can I drink Diet Coke?

A: That’s a solid ‘No’. We don’t recommend it during a cleanse, and we actually don’t recommend it ever :-) Try to drink water with lemon or herbal or green tea instead.

Q: Can I bring my juice with me on an airplane?

A: Your juice can be checked with your baggage and MUST have two ice packs inside the cooler bag, but is not recommended if your juice will be out of the refrigerator for more than 8 hours.

Q: Can I sweeten my tea?

A: If you MUST just use a very small amount and ONLY use agave nectar, which is what we use in our cleanse – it’s all-natural and won’t spike your blood sugar like other sweeteners.

Q: Will I get light-headed if I’m not eating solid food?

A: On the contrary, one's mind becomes clearer and one's ability to solve problems enhances. This is because instead of large amounts of blood and nervous energies being sent to the digestive organs to break down a meal, that extra blood, oxygen, and energy is sent and utilized by the brain.

Q: How long can my juices last?

A: You should consume your juice within 6 days after you receive it. It's super fresh, completely raw and never heated. 

Q: I thought that cold pressed juice is only “good” for 3 to 5 days, what changed?

A: Advancements in science and technology have changed.  First, the best and freshest juice came from a juice bar, produced using a centrifugal juicer: pulpy, gritty, lasts only a few hours. Then came the hydraulic press juicer, which allowed juice to stay fresher, longer—3 to 5 days, and extracted more than double the vitamins and nutrients.  Now, we’ve discovered that the use of pressure, called High Pressure Pascalization (HPP) allows that nutrient-dense juice to live a little bit longer, while inhibiting microflora growth. Learn more about HPP here.

Q: What order am I supposed to drink my juices in? Do I drink all the number 1’s first, etc?

A: NO. But that would be kind of funny. You drink 6 bottles/day and those bottles are labeled 1 through 6. For example:
Day one: 1, 2, 3, 4, 5, and 6
Day two: 1, 2, 3, 4, 5, and 6
Day three: 1, 2, 3,4, 5, and 6

Q: Does it really matter what order I drink the juices?

A: It does! While we highly encourage playing with food, the order in which you consume your juices directly effects how you absorb, assimilate, and digest nutrients. For example, when your stomach is empty first thing in the morning, it’s able to assimilate whatever you put in it much more than if you consumed something prior. That is why we always have Green Juice first. Your body will absorb ALL of the vitamins and nutrients without interruption. That said, don't worry if you DO have to switch it up a bit and maybe have half of your Cashew Nut Milk first thing in the morning instead of last because you're used to a protein fix the second you open your eyes, and you'll absolutely lose it if you don't have it. This is when we can give ourselves permission to improvise.

Q: How should I store my juice?

A: In your fridge. Hint: You should take your juice out of the box before you put it in the fridge. If you have to leave it in the box, make sure you remove the top so that cold air can get in there. Remember to toss the ice packs in the freezer so they’re ready should you need to tote your juice around.

Q: My teeth need to gnaw on something... either gum or my colleague’s arm. Can I chew gum during the cleanse?

A: Chewing gum contributes to gas in your system, as well as, “confusing” the digestive process. What does this mean? Your stomach is getting ready for food that isn’t coming. That being said, try to avoid it, but if you’re tempted to chew off your colleague’s arm please chew the gum, and make it sugarless.

Q: Can I drink Kombucha Tea while on BPC?

A: Kombucha is an excellent beverage option because it’s loaded with probiotics, which are great for digestion. However, it also contains processed sugar and black tea, (caffeine) which is not ideal during your cleanse. It’s a great option while you’re preparing for and breaking your cleanse.

Q: I have a work meeting that I can’t be drinking a juice at, if I eat a light salad, will it totally mess it up?

A: This is not the end of the world, and you’ll be just fine. Try to stick to the foods listed on our Cheat Sheet before you go all out. Our best recommendation is to schedule your cleanse when your schedule is least complicated.

Q: I can’t get the Green Juice down; I’ve tried everything... is it okay if I just skip them? Is it enough calories?

A: Skip the Green Juice? No way, it’s delicious and the workhorse of the BluePrintCleanse. Power through it; it’s got all the good stuff. Good stuff means: vitamins, minerals, nutrients, anti-oxidants, flavanoids, enzymes and more. You could try adding some fresh squeezed lemon juice or having the juice over ice, that may help.

Q: We haven’t gone to the bathroom at all, and we’re on day two. Is that normal? Is this safe?

A: This and the opposite are completely normal side effects of the BluePrintCleanse and one of the reasons to schedule a colonic. Reduced input means reduced output.

Q: Is it OK to exercise while cleansing?

A: Absolutely!! Can we please finally put to rest the myth that if you don’t eat a lot, you’ll lack energy? Unless one is undergoing a water fast, which, should only be done with a coach, energy levels will skyrocket! You will be amazed to see that the more you allow your digestive tract to rest, the more your energy gets a boost. The energy that is usually spent on digestion is now yours for the taking, so grab it and go for a jog! Remember- you are feeding your cells, not stuffing your belly.

Q: What are detox symptoms? Will I get them?

A: During a cleanse, the body is essentially tearing down all of the "bad stuff" and rebuilding with new material. To make room for that new material, the "bad stuff" needs to leave; how it makes its exit is your potential crisis. For example: when the body eliminates coffee, symptoms usually include headaches, nervousness, and shakiness. When protein, meats, and fats are eliminated, you may experience skin eruptions, foul body odor, or a coated tongue.

Lucky for you, we keep Healing Crises to a minimum; BluePrintCleanse is specifically designed to your type allowing for gradual elimination.

Q: Will I get light-headed if I’m not eating solid food?

A: On the contrary, one's mind becomes clearer and one's ability to solve problems enhances. This is because instead of large amounts of blood and nervous energies being sent to the digestive organs to break down a meal, that extra blood, oxygen, and energy is sent and utilized by the brain.

Q: I can’t eat anything at all? Is it enough calories?

A: It should be perfect for the duration of your cleanse. Even though it’s a calorically restrictive regimen, you are eliminating the energy required for digestion. This is a real boost to energy for other metabolic processes.

Q: Can I do BPC and eat food too?

A: The benefits of a cleanse will be lost if you eat solid food in addition to the juices. The idea of a cleanse is to only consume the juice so that your digestive system has time to rest. However, if you want to supplement your current diet with cold pressed juice it’s great for digestion and packed with vitamins and minerals.

Q: What do I eat when I’m done with my cleanse?

A: There are two points here: The first one regards prep work. Before any cleanse, you should lighten up – gradually. If you eat everything, e.g. meat, cheese, candy, alcohol, etc, you should slowly eliminate those a few days before and incorporate lighter fare which might include: steamed veggies, wine or sake instead of hard liquor (although, for your education, you should eliminate all alcohol a few days before and focus on hydrating), fish instead of steak and baked instead of fried. You get the idea. The same general rule also applies to the post-cleanse menu. You need to stay away from dense, processed foods. This is where the “common sense” comes into play. See our “HOW” page for more specifics about pre and post cleansing foods.

Q: What if I have more questions or want to order again?

A: If you don't find your answer here, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it . We'll have an answer for you faster than you can say "What's a healing crisis?" You can also call us at 212.414.5741.



Q: So what level should I do? What do you recommend?

Have you ever cleansed before?

A: No? Then the Renovation might be right for you.

Do you like/tolerate green juice? Have you cleansed before and want to try the next step?

A: Yes? Try the Foundation.

Do you love green juice and want to have the maximum cleansing experience?

A: Go ahead and Excavate!

Q. What’s better, three days or five days?

A: Depending on the length of the BluePrintCleanse, it accomplishes different things. A three day BluePrintCleanse helps the body rid itself of old built up matter and cleanses the blood. A five day BluePrintCleanse starts the process of rebuilding and healing the immune system. A 10 day BluePrintCleanse will take care of problems before they arise and fight off degenerative diseases.

The length of a cleanse is an entirely personal decision. That being said you will certainly feel a dramatic difference if you cleanse for five vs. three days. Two extra days, that’s 60% more cleanse time. You reap more benefits the longer you cleanse. Certain substances take longer to leave you system than others, i.e. caffeine does not take as long as dairy, and dairy does not take as long as protein.

Q: Which one makes you lose the most weight?

A: Strictly speaking, the Excavation BluePrintCleanse has the least amount of calories, but the difference is quite small.

Q: Do you offer an editorial discount?

A: If you are considering including us in any press, please contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Q: If I know I’m going to do this at least once a month, I don’t get any discount for continued service?

A: There is a slight discount given to those who would like to order 3 or more days a week for a month at a time. The cost is the same rate as our monthly unlimited cleansers which breaks down to $62.50 per day but must be charged up front for the entire month. If you’d like to order 1 or 2 days a week for a month the cost is $65/day rate.

Q: What if I have questions during my cleanse?

A: If you don't find your answer here, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it . We'll have an answer for you faster than you can say "What's a healing crisis?" You can also call us at 212.414.5741 | 1.866.774.6831.

Q: Can I move up in levels?

A: Absolutely! The levels may be used in many different ways for different reasons. Levels are divided by intensity so that everyone can participate. For example, if you start out on level one Renovation, there’s room to grow and increase the intensity of your cleansing regime at your own pace based on your own progress. Other ways the three levels may be used is “backwards.” We had a more “advanced” cleanser start at the third level, Excavation (the most intense), and instead of going straight back on solid food, he transitioned to level two, followed by level one and from there gradually reincorporated solid foods again. He used the levels decreasing intensity to gradually transition back to his normal diet.

Q: Will a one-day cleanse do anything?

A: YES! How would you react if you never had a day off? The benefits of a one-day cleanse, once a week are astronomical! This cleanse method has been an Eastern practice for centuries, used as a quick strategy to strengthen the immune system, sharpen mental clarity, and allow the body to "catch up." Like yourself, your body needs a rest. After only one day of stopping solid food intake, enzymes stop visiting your stomach and instead travel into the bloodstream and intestines, where they get busy attacking all sorts of old waste matter, damaged cells, and pollutants.

Q: How often should I do a cleanse?

A: A good rule of thumb is whenever you experience any of the following: fatigue/general lack of energy, sleeplessness, anxiety/depression, digestive problems, at the first sign of a cold and of course, before and after holidays or any special events that lead to overindulging. We recommend doing a cleanse once a month for at least three days. This allows your body the proper rest and recovery time it needs to maintain optimum health. Make it a healthy habit - the immune system loves a consistent schedule.



Q: Why is my Pineapple Apple Mint juice pink or brown? Has it gone bad?

A: Depending on the harvest and growing season, the Pineapple Apple juice may vary from gold to yellow-green to pink to brown. This natural color variation has no impact on product quality or safety of our juice beverage.

Q: Why is juice so expensive?

A: Not all juice is created equal. When you consider what you’re consuming everyday during a BluePrintCleanse, approximately 20 lbs. of freshly pressed fruits and vegetables, and the process involved, it's actually quite inexpensive! Don’t forget, that price also includes delivery. In order for you to get the freshest juice, we ship Priority Overnight.

Q: Why do we pick cashews? I’ve heard good things about almond milk so I was just wondering why you choose cashews.

A: Cashews are packed with Zinc, Copper and Magnesium, which are great for some very common concerns: building healthy bones, and strengthening hair, skin and nails.

Q: I love my BPC cooler tote bag, but I would so much more love to help BPC recycle them. How do I return it?

A: Now that we only give you one cooler bag per order it is yours to keep. Enjoy! If you are in NYC you can give them to your messenger the next time you receive a delivery.

Q: Where is your production facility?

A: We have production facilities in Long Island City, NY and Hawthorne, CA.

Q: Can you tell me the recipes for the different juices?

A: Unfortunately we don’t give out that information, but we can give you the ingredients. Check it out: Menu

Q: Where do you get your produce?

A: Most of our produce comes from CA.

Q: Who makes your cooler bags?

A: We don’t share our vendor information.

Q: Who designs your website? Can I have their contact information?

A: We cannot give out that information.

Q: What celebrities have done BPC?

A: It is our strict policy to protect the privacy of all Blueprinters, including our high profile clientele. At first it was tempting to satisfy requests from newspapers, magazines, and other media outlets that offered us placement in exchange for the names of celebrities who have done the Cleanse. But we quickly realized that our clients' confidentiality was much more important than this sort of PR opportunity. Our business has grown almost exclusively by word of mouth, and we want to thank all our customers for spreading the word by keeping the choice to endorse BPC entirely up to them. So intrepid reporters of all stripes, we are very happy to answer any and all questions about BPC and the people and ideas behind it by phone or in person. However, please understand, we have never and will never name names. But if you must know, trust us, the list is long.


High Pressure Pascalization

Q. What is HPP and how does it work?

A: High Pressure Pascalization uses high pressure instead of heat to inhibit microflora growth in fresh food and therefore naturally extend its shelf life. Unlike pasteurization, pascalization is an external process; the raw product itself is never touched. After the products are in their final packaging, our pressurizing method uses only evenly distributed pressure of cool water (44°F) to short circuit any potential harmful invaders, such as Listeria, E. coli, Salmonella, lactic acid bacteria, yeast and mold. Pressure drastically reduces overall microbiological contaminant flora and pathogens, eliminating the possibility of recontamination. Because of the chilled temperature at which the juice is treated, plus the minimal impact that pressure has on the structure of the components responsible for nutrition and flavor, the juice remains raw and the taste remains the same. 

”Heat” or “flash” pasteurization, or other silly adjectives such as “lovingly” or “gently” pasteurized, results in juice that is essentially cooked, which kills vitamins, minerals, and live enzymes. We do not now, nor ever will we ever, apply heat to our cold pressed juice. We don’t cook juice.

Q: Does pressure destroy vitamins, enzymes or nutrients?

A: Because there is so much inconclusive information regarding enzyme activity floating around, we felt the only way to know for certain was to have our juice tested directly. We tested for enzymatic activity in our juice both before and after HPP was applied—the lab result came back: "NO DIFFERENCE." There is and will continue to be conflicting research on the broader topic of enzyme activity in food after HPP is applied. There are many variables involved, such as the level of pressure applied, the length of time the juice is pressurized, and more importantly, the many different types of enzymes that exist. For our purposes, we identified the specific ones we feel are most critical to our juice, and the test results came back positive for activity. 

Regardless of when purchased or received, we recommend drinking the juice as quickly as possible to maximize nutritional benefits...because the reality is that all enzymes and nutrients slowly deteriorate. Drink soon.