The story of BluePrint Cleanse is essentially the story of an idea – the idea that cleansing needed to be liberated from the rigid dogma and new-age aesthetics of the raw food universe and made more accessible to more people. Blueprint Cleanse is the very first line of juice cleanses to offer varying levels of intensity depending on one’s dietary habits and history. It’s a user-friendly system of cleansing set up to be practical for all nutritional lifestyles, from the most austere of raw food acolytes to the burger-and-red-wine crowd looking to periodically offset the damages of their indulgence. And it all started with a cold.
In early 2000, Blueprint founder Zoe Sakoutis greeted the new millennium with a savage cold and turned to a friend for advice. This friend, who happened to be a raw foodist, suggested a seven-day juice cleanse to cure what ailed her, and Zoe dutifully complied. She was thrilled with the results, but the process itself she found excruciating.
Ultimately, she came to realize that the particular cleanse she had done was simply too extreme for her at that point of her development, and that for cleansing to be effective, it had to be more than just a single, unforgiving process for everyone regardless of individual habits. If people were going to reap the benefits of cleansing, they had to want to do it, and want to do it regularly. It needed to be easier for them, particularly when they were just starting out, and needed to be customized to their level of nutritional awareness and dietary history.
This is the breakthrough realization that gave birth to BluePrint Cleanse. Zoe, herself a certified nutritional consultant, teamed up with Erica Huss, a friend and former colleague who brought along a great knowledge and love of food, a background in P.R. and an ideology perfectly suited to the Blueprint vision. Together, they set about developing their line of juices and building the BluePrint brand to what is today, a name synonymous with delicious juices made from the finest rawfood ingredients and dedicated to the pioneering concept that the benefits of cleansing should be made available to everyone.